Make Your Friend Join the Movement: a Starter Kit to Slow Fashion

The first step to slow fashion is asking WHY before you buy.
— Francine Joy

Most likely you already know what slow fashion is about. Chances are, you know so much that I actually can learn from you. Well, I’m not here to teach anyway.

Today is the first day of the Fashion Revolution Week 2019, and I would like to share a tiny part of my personal journey and a variety of recourses I use to educate myself about slow fashion: videos, documentaries, blogs, ethical platforms and podcasts.

I genuinely hope that this blog post is worth forwarding to someone who you want on board of our sustainable ship!



I discovered slow fashion via TED Talks (influential videos from expert speakers on education, business, science, tech…). These two were the first ones I watched therefore they impacted me the most.


Christina Dean is a journalist and the founder of Redress, an environmental charity with a mission to prevent and transform the fashion industry. In 2013 she started a very original project: for one year she had been wearing only the clothes that other people sent to landfills. You can learn more about her ‘‘Redress it, don’t bin' it’’ campaign here and in the following video.

Fast Fashion to Fair fashion: a toolbox to change the fashion industry

Justine Leconte is a French designer based in Berlin. She has a successful YouTube channel, and in 2017 she was invited to talk about fast fashion in Thessaloniki, Greece. I like Justine’s positive approach: she shows how we, individuals and consumers, can raise our own awareness and change our own behaviour when it comes to fashion.

There are many more informative and inspiring TED Talks! You can save this playlist to watch all videos later.



The true cost

Thank you, Justine Leconte, for mentioning The True Cost in your TEDxTalk and changing my life. This documentary is a starting point for many people: nine times out of ten I ask someone how they got into slow fashion, they bring up The True Cost.

The documentary is currently available on Netflix. I’m sure you have watched it already, but it’s worth rewatching. I’m doing it this week again.


Fast fashion is ugly. It supports modern slavery and causes environmental degradation. RIVERBLUE brings awareness to the destruction of some of the world’s most vital rivers through the manufacturing of our clothing:

“Following international river conservationist, Mark Angelo, RIVERBLUE spans the globe to infiltrate one of the world’s most pollutive industries, fashion. Narrated by clean water supporter Jason Priestley, this groundbreaking documentary examines the destruction of our rivers, its effect on humanity, and the solutions that inspire hope for a sustainable future.” —

Here you can learn where to find the documentary.


BLOGs & YouTube channels

My next step was to find like-minded people and absorb everything they know about fair fashion.

If you are like me, and the only person who supports your beliefs is the person you are married to, you’ll find your peeps on Instagram. Instagram is home to an amazing community of people battling fast fashion and promoting a sustainable lifestyle. Never in my life I could imagine that someone I have never met would understand me better than someone I’ve known for years.

If I were to make a list of bloggers who I admire, I would never finish this post because I fall in love with new faces every day. So I’m going to mention some of the ‘grand figures’ I’ve discovered in the very beginning of my journey.


my green closet by verena erin

Verena is a proud member of Ethical Writers & Creatives #goals, and one of those people who can write about everything and make it understandable and relatable. She is the creator of My Green Closet: a youtube channel, blog, and community for slow fashion, green beauty, and living more consciously.

Some of my favourite content by Verena:

Why I’m Not Zero Waste

Eco Products NOT Worth the Hype or Money

Why I No Longer Buy Matt & Nat

These are my picks because I LOVE controversial topics and she does them so well. Also make sure to check out her Conscious Shopping Directory (one of the best ones I’ve come across).


Use Less by Signe Hansen

Another Wonder Woman of many talents - Signe Hansen. A successful blogger and YouTube channel owner (she’s the only one whose weekend vlogs I watch), a talented stylist that handpicks vintage pieces for her secondhand web-shop Linger, and meanwhile manages to work on her freshly launched sustainable jewellery line called “Scandinavian bound’’. Impressive, huh?

Some of my favourite content by Signe:

Why I’m Giving Up the Traditional Capsule Wardrobe

Myths About the Capsule Wardrobe

How to Build a Seasonless Capsule Wardrobe for a Warm Climate

Yes, aaallll about capsules.


Style Bee by Lee Vosburgh

Meet Lee Vosburgh, the creator of the 10x10 challenge, the owner of a blog with the best design (taking notes!), the queen of styling one item 3872 ways, the best IG Stories maker… I can go on and on!

Style Bee is my remedy for anxiety, tiredness and moments I feel uninspired, because her photos are the best.

Some of my favourite content by Lee:

Seasonal Closet Recap

How to Wear Linen in the Winter

How I’m Styling White Denim for Spring

Dive in!


Ethical platforms

No time to explain! Just subscribe to all five websites because they are digital gold that I wish I started mining earlier in life. All websites I list include blogs, but I’ll focus on what makes them special.

Fashion Revolution

“Fashion Revolution is a global movement that runs all year long […] Fashion Revolution Week is our #whomademyclothes campaign in April, which falls on the anniversary of the Rana Plaza factory collapse, which killed 1138 people and injured many more on 24th April 2013. That is the day Fashion Revolution was born. During this week, brands and producers are encouraged to respond with the hashtag #imadeyourclothes and to demonstrate transparency in their supply chain. — fashion

The campaign is happening this week! Here you can take an immediate action and here you can find your country for attending events around you.

good on you

Good On You is one of the biggest ethical platforms that includes a massive brand directory. You can also download their app to have thousands of rated brands in your pocket.

“We’ve done the work to read between the seams for you. We are the world’s leading source for fashion brand ratings. We pull all the information together and use expert analysis to give each brand an easy-to-understand score.” —

For more details on their principles, ratings process, sources and the issues they look at here.

The minimalist wardrobe

What I like about The Minimalist Wardrobe is that its writers are the same people I engage with on Instagram. I see them, their friends and family popping up on my feed and then I read their articles on TMW. It’s cool. These people are familiar and just a message away.

Imagine that every piece of clothing you own has a real purpose. You no longer own anything else than your absolute favorites. There’s no need to stress about what to wear and no urge to blow your paycheck on shopping. You have your own personal and timeless style. Every single thing you wear — from your socks to your scarf — is something you love. —

Read TMW’s fundamentals to see that minimalism is not a restriction but a freedom-giving state of mind.



As much as I like books, I find myself choosing podcasts over reading. I like that I can listen to them and learn something new while driving, cooking or cleaning the house. Also podcasts often include discussions which give you different perspectives, when a book usually offers you just the author’s point of view. I’m new to podcasts but these three are my favourite.


Conscious Chatter

Conscious Chatter is hosted by Kestrel Jenkins, founder of AWEAR World. She interviews different experts from the fashion industry and covers ethical fashion and sustainability. The podcast is already 3 years old! I call it my Slow Fashion Audio Bible.

Wardrobe crisis

Clare Press is a fashion journalist, the creator of the Wardrobe Crisis podcast, and Australian VOGUE's Sustainability Editor-at-Large. Also Clare is the author of three books, and she is currently working on her fourth book about the future of fashion. How cool is she?! Her podcast includes almost 80 episodes already. Go listen, you’ll thank me later!


recloseted radio

Recloseted is an ethical fashion space that includes a blog, a podcast, a handbook and marketing services for business incorporating slow fashion concepts into their operations. The Recloseted Radio is three episodes old, which in my opinion makes it perfect for someone new to ethical fashion: they can start with basics and grow together with Selina’s informative podcast.

There are many more recourses I cherish and want to share you, but I guess I will dedicate separate posts for each category.

If you are new to slow fashion, I hope you find this blog post useful. And if you are a sustainable veteran, please let me know what you think and what videos, movies, podcasts I should include in similar posts in the future!

Thank you for reading and have a productive Fashion Revolution Week!